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Why Yunnan coffee is of low quality and low price: all the good coffee beans have been taken away.

Why Yunnan coffee is of low quality and low price: all the good coffee beans have been taken away.

Yunnan coffee beans upgrade bitter Yunnan coffee acreage leaps forward, bringing a series of hidden worries. In order to resolve the contradiction between the rapid expansion of production capacity and brand value, the relevant stakeholders have worked hard to solve it. In Yunnan, the planting area of imported coffee is growing explosively. Within a few years, driven by the interests of growers and the promotion of local governments, Yunnan coffee (hereinafter referred to as Yunnan coffee beans) leapt.

2014-06-26
Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

What about the world's largest food retailer, which is slowing down the instant coffee market, lacks brands with high growth potential and struggles to integrate with local companies? Nestle, the world's largest food company, has tasted the bitter taste of coffee in the Chinese market. Five years later, Nestle replaced the full package of instant coffee. The classic coffee color was replaced with a bright red, and the salesman did so

2016-07-14
Can McDonald's Coffee challenge Starbucks Coffee?

Can McDonald's Coffee challenge Starbucks Coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
News flash: boutique coffee is only 9.9 yuan. Is it

News flash: boutique coffee is only 9.9 yuan. Is it "messing up" or "breaking it"?

Since entering the Chinese market, as a refreshing functional drink, the price of boutique coffee has reached a world wide. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, brought down the price of boutique coffee to 25 yuan, which caused controversy in the industry. now, as a troublemaker, NeverCoffee in Beijing has reduced the price of its boutique coffee to 9.9 yuan.

2016-01-25
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
Peruvian Coffee varieties with balanced Taste description of Fine Coffee Flavor characteristics of Taste and Baking degree

Peruvian Coffee varieties with balanced Taste description of Fine Coffee Flavor characteristics of Taste and Baking degree

In recent years, coffee has become the main agricultural product for Peru to earn foreign exchange. But Peruvian coffee cultivation is still very scattered, primitive family-style small-scale cultivation. At the same time, Peruvian coffee consumption is very different from that of Colombia and Brazil in South American countries. According to statistics, the per capita annual coffee consumption in Colombia and Brazil is 2.5 kg and 6 kg, while that in Peru is 2.5 kg and 6 kg respectively.

2016-09-23
Analysis and Thinking of Coffee Market in China

Analysis and Thinking of Coffee Market in China

China's coffee market capacity In 2012, China's current coffee consumption was about 80 billion yuan, and the world coffee market consumption market size in 2012 was less than 12 trillion yuan, slightly lower than the consumption scale in 2011. China's coffee consumption market has grown rapidly in the past 10 years, and the annual market growth rate is more than 15%, which is rare in the world.

2014-08-18
What should Nestl é, the world's largest food retailer, do when it is stuck in China?

What should Nestl é, the world's largest food retailer, do when it is stuck in China?

With slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.

2015-08-24
Analysis of Cafe Survival several death methods of Cafe

Analysis of Cafe Survival several death methods of Cafe

Nowadays, many people go to open a shop blindly because they don't know anything about coffee. By virtue of their preference for opening a shop, a number of cafes stand up mightily and fall down quietly. This kind of owner usually opens up dry by virtue of his warm blood. After that, he became the owner of the coffee shop; after that, he managed it vaguely for a period of time; finally, he closed the shop. In my life

2015-04-09
Development of Chinese Coffee Market Chinese Coffee starts from Pu'er

Development of Chinese Coffee Market Chinese Coffee starts from Pu'er

What binds Jin Jihui, Alex and Hute to Yunnan is the thousand-year-old tea village Pu'er. This small border town, which has changed its name from Simao to Pu'er because of its famous Pu'er tea, now wants to add another label to its city card, the Coffee Capital of China. In 2007, Jin Jihui, a middle-aged literary and artistic classmate with Jia Jingwen and Xu Jinglei at the Beijing Film Academy, came to Yunnan

2014-11-06
Discussion on the Feasibility of Fair Trade in Yunnan Coffee

Discussion on the Feasibility of Fair Trade in Yunnan Coffee

Fair trade is a non-traditional trade method that improves the living conditions of small-scale producers and provides opportunities for sustainable development for disadvantaged producers in a short period of time. In recent years, fair trade system has been gradually perfected, forming a fair trade policy based on producer and recognition.

2014-05-29
Several death methods of Cafe cases of failure of Cafe Operation

Several death methods of Cafe cases of failure of Cafe Operation

It is rare to calm down and write something today. I hope it will be useful to all of you. Nowadays, many people go to open a shop blindly because they don't know anything about coffee. By virtue of their preference for opening a shop, a number of cafes stand up mightily and fall down quietly. This kind of boss usually dries up by virtue of his warm blood. Then he became a cafe owner; after that, he became a cafe owner.

2015-09-06
50% of the coffee shops don't make money by selling coffee.

50% of the coffee shops don't make money by selling coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society.

2014-07-11
Flavor and taste characteristics of Tanzanian coffee with pure flavor introduction of fine coffee in manor producing area

Flavor and taste characteristics of Tanzanian coffee with pure flavor introduction of fine coffee in manor producing area

Pyrethrum: mainly planted by small farmers, the planting area is distributed in the southern highlands of Mbeya District and Iringa District. The annual output is estimated at 2500 tons. The centralized management department of the industry is the Tanganyika Bureau of exterminating Chrysanthemum. Oil crops: non-traditional crops, including industrial and oil crops, such as castor, sunflower, peanut, sesame, coconut, cottonseed and soybean. Many provinces are suitable.

2016-08-16
Those things related to coffee. Basic knowledge of coffee.

Those things related to coffee. Basic knowledge of coffee.

Anyone who understands Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it's all about Coffee." However, in Pu'er City, Yunnan Province, China, which is famous for making Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. Over the years, Pu'er has become the most important place for making coffee beans and noodles abroad.

2015-09-09
The secret of opening your own cafe.

The secret of opening your own cafe.

Secret Book 1: study before opening to the cafe to collect information, first of all to understand what kind of place the cafe is, which needs to go to the physical store to collect information. Nowadays, there are many kinds of cafes. Is it drink-centered or food-centered, or is it the charm of the environment or the cultural atmosphere? Location is very important. Now we can not only learn about coffee from relevant books, but also on the Internet.

2015-10-20
Shenzhen is a fair trade

Shenzhen is a fair trade "wasteland" to drink fair coffee in Hong Kong

In fact, fair trade is what farmers should give, and it is a reasonable return for farmers to pay what they deserve. This is not a kind of 'help' but a kind of 'fairness'. It is not that we give more than before, but that we give too little.

2014-06-05
A detailed introduction to the establishment, historical origin and current situation of the International Coffee Organization

A detailed introduction to the establishment, historical origin and current situation of the International Coffee Organization

The International Coffee Organization is an intergovernmental organization founded in London in 1963. It is composed of coffee importers and exporters. The organization is responsible for implementing the International Coffee Convention and is committed to improving the situation of the world coffee industry through international cooperation. Organizational and functional editorial contributions the International Coffee Organization has made a special contribution to the world coffee industry through: (1) organizing regular high-level meetings

2015-12-03
Four tips for running a coffee shop common sense of coffee shop management

Four tips for running a coffee shop common sense of coffee shop management

The prerequisite for the success of the coffee shop is that the owner has superior conditions, which can bring the whole cafe full of vitality; at the same time, the whole staff, under the leadership of the owner, give full play to their personal abilities in order to strengthen the efficiency of the organization. Tips for choosing coffee beans Coffee raw beans must be divided

2015-04-10
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
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